YellowDay Energy was founded by Kris Eliuk in Lethbridge, Alberta, Canada and is known for its innovative, high-quality flashlights designed for exceptional performance and durability. Eliuk's journey into the EDC world began after a car accident in 2016 when a friend introduced him to a fidget spinner, sparking his passion for everyday carry items. This led him to design the Helix, a sought-after collector’s piece, and expand into crafting other gear such as flashlights, beads, and tops. Today, YellowDay Energy continues to push the boundaries of EDC design, with flashlights featuring full CNC titanium clips, coordinated glow gaskets & back buttons, and unique cerakote designs.